How to Discuss Individual Work Experience in Your MBA Applications in 4 Steps

Accomplished individual contributors in highly specialized fields whether from finance, science, or technology fields often face the challenge of sharing the scale of their responsibilities and the impact of their accomplishments.  In this entry, Ill share four  tips on how MBA candidates  in these situations can maximize their backgrounds while writing their application essays: Pause†¦ Out of habit, your first essay draft will likely be  littered with jargons (industry terms that only few would actually understand). Often, the examples you choose to showcase whether it’s leveraging a sophisticated financial instrument or introducing an advanced manufacturing process are even more advanced and complicated than you realize, so that even those with a basic level of knowledge regarding  your work will probably not comprehend the scope of your activities. Thus, remind yourself that you are not writing a paper for peer review or for your immediate superior, but instead, you are communicating to people without your level of expertise. Share What Got You There How  can  you communicate your expert abilities  if the limited space you are given  for your essays does not allow you to take non-industry readers through the minute details of your work experience?  One way to do this is to  show how rare it is for someone to get to your role. Highlighting selectivity and how qualified you are is a  good way to show your career progress and accomplishments. In this way, your  story can  flow naturally from academic performance, to previous successes at work, and, finally, to why you were entrusted with such a challenging role saving on word space while still  tying in  the personal and professional  components of  your application profile at the same time. Use Analogies Often, I find that applicants attempt to answer essay prompts  that ask for  examples of accomplishments and failures with stories involving the most complex, technical issues they have dealt with. This is understandable, as these examples are probably the most memorable and impressive in the applicants  professional lives. However, the limited essay space also poses a problem, as as ones essay must then  be divided into setting up the situation, the action  the applicant  took, the results achieved, and the  lessons learned. One quick and effective way to handle this issue is to use analogies (quotations from leaders in your field could also be used) to describe the situation and demonstrate its  complexity, probability of success, or scale of impact. This will make it easier for the Admissions Committee to understand the challenges you faced  and  complement your general description think of this the same way you would make friends and family members at a dinner party  understand what you have been up to. Highlight the Impact Lastly, validate the importance of your work by relating it to impact, both at the qualitative  level, and in terms of quantifiable numbers (if possible). Use  examples of personal stories and paint vivid pictures to  touch the emotions of your audience (the Admissions Committee) and help them appreciate the impact of your work. Numbers such as profitability, processing time saved, or potential customers impacted are also helpful to substantiate the context of your role. Following these tips can  help you show yourself not only as just a  brilliant individual contributor, but as someone with the  ability to communicate like a future senior leader, making your unique profile stand out and be appreciated. Applying to business school? Call us at 1-800-925-7737 and speak with an MBA admissions expert today, or take our free MBA Admissions Profile Evaluation  for personalized advice for your unique application situation! As always, be sure to find us on Facebook, YouTube, Google+  and Twitter. Written by Edison Cu, a Veritas Prep Head Consultant for  INSEAD.

Marijuana Legalization Why is it the Best Choice for...

Marijuana Legalization Why is it the Best Choice for America? Marijuana, the most abused drug in America, has had a lot of publicity recently. Marijuana has caused multiple economic problems within the U.S. A controversial question has arisen from the increased popularity and troubles of this drug. The question is whether or not the U.S. government should legalize marijuana possession and sale in the country. Many Americans believe that the drug should be legalized for various reasons; others, however, are against the legalization of the dangerous drug. While legalization has both pros and cons, the positives of legalizing marijuana for those people over the age of twenty-one far outweigh the negative aspects of legalization. Marijuana†¦show more content†¦The United States government, in order to solve the marijuana problem, needs to completely legalize the drug and place similar regulations on marijuana as it does alcohol. It should not only be decriminalized; decriminalization would only legalize the possession of marijuana. If the government chose to decriminalize the substance, it would still waste millions of dollars in prosecuting all other marijuana related crimes. Decriminalization would also fail to make the sale of marijuana legal in the country, thus losing a product with the ability to provide the country with a substantial source of revenue. Marijuana should be legal for sale to all individuals over the age of twenty-one. The reason for the age restriction of twenty-one is due to the similar effects of alcohol and marijuana. Both of these substances are mild intoxicants (Ford). The government must also place the same sales tax on marijuana as it places on tobacco and alcohol; without this special tax, the government’s profit on the taxation of marijuana would be noticeably less. There are several benefits which would come to the government through the legalizationShow MoreRelatedMarijuana Legalization Why is it the Best Choice for America?1306 Words   |  6 PagesMarijuana, the most abused drug in America, has had a lot of publicity recently. Marijuana has caused multiple economic problems within the U.S. A controversial question has arisen from the increased popularity and troubles of this drug. The question is whether or not the U.S. government should legalize marijuana possession and sale in the country. Many Americans believe that the drug should be legalized for various reasons; others, however, are against the legalization of the dangerous drug. WhileRead MoreRhetorical Essay Sample Paragraph835 Words   |  4 PagesParagraph The Legalization of Marijuana in America Should America legalize an illegal drug, as way out of the economical downfall we have found ourselves in? A popular article appeared in April of 2009 in Times magazine, catching millions of readers’ attention. The article was titled, â€Å"Why Legalizing Marijuana Makes Sense† and was written by Joe Klein. Cannabis, America’s drug of choice for the past eighty-five years has been a plant otherwise known as marijuana or weed. Everyday millionsRead MoreLegalizing Marijuan A Utilitarian Perspective1618 Words   |  7 PagesLegalizing Marijuana Legalizing Marijuana: A Utilitarian Perspective Whitney T. Hall SOC120: Ethic and Social Responsibility Tim Carter May 7, 2012 Legalizing Marijuana: A Utilitarian Perspective The legalization of marijuana in the United States remains a major issue and has caused much controversy due to opposing views. With the economy being in the state that it is, we need to utilize all available resources and set aside personal emotion regarding â€Å"smoking weed†. While some support decriminalizationRead MoreLegalizing Marijuana1592 Words   |  7 Pagesto disobey unjust laws. Martin Luther King Jr. Many people ask â€Å"why should marijuana be legalized†? when the real question that we should be asking is â€Å"why shouldn’t marijuana be legalized†?. Marijuana also known as hemp is a naturally grown plant that has been around for decades dating back to around 2697 B.C., when the Egyptians would use it to cure many common ailments, and the Chinese would use it for therapeutics. Using marijuana not only to cure common illnesses but for your pleasure as wellRead MoreRunning Head : Legalize Marijuana1528 Words   |  7 PagesRunning Head: Le galize Marijuana Pro-Legalization of Marijuana in California Mirna Abujudeh CSUSB Mary Dolan PSYCH 105 T/R Intaking Marijuana for Medical Purposes Should be Legal for the Sick and Ill in California Marijuana has been achieving euphoria for humans since ancient times; the use spread from China to India and then to North Africa and Europe as early as A.D. 500. Cannabis is said to contain over 400 different chemicals, the main ingredient that impinge the mind is THC. TheRead MoreMarijuan The Pseudo Gate Way Drug924 Words   |  4 Pages Marijuana: The Pseudo Gate way Drug My thesis states that the federal government of United States of America should legalize marijuana. Legalizing would not only benefit the people of need for medical uses but also our economy for recreational use. In the year of 2014 the state of Colorado was the one of the first few states to legalize the use of recreational marijuana. Colorado retailers sold $386 million of medical marijuana and $313 million for purely recreational purposes (Ingraham). WithinRead MoreThe Issue Of Legalization Of Marijuana1605 Words   |  7 Pagesfamous scientists in the United States known as Carl Sagan. Marijuana has been one of the most debated topics in the media today, and numerous years before. Altogether, this debate has raised many questions, yet with very few answers of whether the legalization of marijuana should be passed, and expressed throughout the nation as a whole. The fight for legalizing marijuana has embraced itself to see success. The legalization of marijuana is essential in s ociety today for three reasons: failed prohibitionRead MoreShould Marijuana Be Legalized?957 Words   |  4 PagesMarijuana has been and continues to be a topic of major discussion in the United States. Until recently marijuana was only available in select states to people who have legitimate medical conditions and whose doctors believe that they could benefit from marijuana use. Recently however, both Colorado and Washington have both passed legislation allowing the sale and use of marijuana for recreational purposes for adults 21 years of age and older. These recreational marijuana legislations hold majorRead MoreMarijuana Should be Legalized for Medical and Recreational Use1742 Words   |  7 Pagesacross medical marijuana while trying to research JJ’s problems and after discussing it with his doctors decided to give it a try. She took him off all his medications and put the marijuana in a muffin in amounts prescribed and monitored by the doctor. JJ’s behavior issues declined almost immediately. He is polite, eager to learn and interacts well with teachers and students at school. Now he talks through his questions and problems instead of acting out due to frustration. Marijuana has been usedRead MoreLegalizing Marijuana2983 Words   |  12 PagesDecember 3, 2012 The topic of marijuana has been a big topic for the past few years. The United States considers marijuana as a drug, in some other countries they say it is a natural herb that is grown from the ground. The issue at hand is â€Å"should marijuana be legalized?† the congress of the US stay in a constant debate on this subject. Why is the subject of marijuana such in high demand, if the US already considers it a drug? There are many facts that need to be looked at before a final

US Neutrality Acts of the 1930s and the Lend-Lease Act

The Neutrality Acts were a series of laws enacted by the United States government between 1935 and 1939 that were intended to prevent the United States from becoming involved in foreign wars. They more-or-less succeeded until the imminent threat of World War II spurred passage of the 1941 Lend-Lease Act (H.R. 1776), which repealed several key provisions of the Neutrality Acts. Key Takeaways: Neutrality Acts and Lend-Lease The Neutrality Acts, enacted between 1935 and 1939, were intended to prevent the United States from becoming involved in foreign wars.In 1941, the threat of World War II drove passage of the Lend-Lease Act repealing key provisions of the Neutrality Acts.Championed by President Franklin D. Roosevelt, the Lend-Lease Act authorized the transfer of U.S. arms or other war materials to Britain, France, China, the Soviet Union, and other nations threatened by the Axis powers without the requirement of monetary repayment. Isolationism Spurred the Neutrality Acts Although many Americans had supported President Woodrow Wilson’s 1917 demand that Congress help create a world â€Å"made safe for democracy† by declaring war on Germany in World War I, the Great Depression of the 1930s spurred a period of American isolationism that would persist until the nation entered World War II in 1942. Many people continued to believe that World War I had involved mainly foreign issues and that America’s entry into the bloodiest conflict in human history had mainly benefited U.S. bankers and arms dealers. These beliefs, combined with the people’s ongoing struggle to recover from the Great Depression, fueled an isolationist movement that opposed the nation’s involvement future foreign wars and financial involvement with the countries fighting in them. The Neutrality Act of 1935 By the mid-1930s, with war in Europe and Asia imminent, the U.S. Congress took action to ensure U.S. neutrality in foreign conflicts. On August 31, 1935, Congress passed the first Neutrality Act. The primary provisions of the law banned the export of â€Å"arms, ammunition, and implements of war† from the United States to any foreign nations at war and required U.S. arms makers to apply for export licenses. â€Å"Whoever, in violation of any of the provisions of this section, shall export, or attempt to export, or cause to be exported, arms, ammunition, or implements of war from the United States, or any of its possessions, shall be fined not more than $10,000 or imprisoned not more than five years, or both †¦,† stated the law. The law also specified that all arms and war materials found being transported from the U.S. to any foreign nations at war, along with the â€Å"vessel, or vehicle† carrying them would be confiscated. In addition, the law placed American citizens on notice that if they attempted to travel to any foreign nation in a war zone, they did so at their own risk and should not expect any protection or intervention on their behalf from the U.S. government. On February 29, 1936, Congress amended the Neutrality Act of 1935 to prohibit individual Americans or financial institutions from loaning money to foreign nations involved in wars. While President Franklin D. Roosevelt initially opposed and considered vetoing the Neutrality Act of 1935, he signed it in the face of strong public opinion and congressional support for it.   The Neutrality Act of 1937 In 1936, the Spanish Civil War and the growing threat of fascism in Germany and Italy boosted support for further expanding the scope of the Neutrality Act. On May 1, 1937, Congress passed a joint resolution known as the Neutrality Act of 1937, which amended and made the Neutrality Act of 1935 permanent. Under the 1937 Act, U.S. Citizens were barred from traveling on any ship registered to or owned by any foreign nation involved in ​a  war. In addition, American merchant ships were forbidden from carrying arms to such â€Å"belligerent† nations, even if those arms were made outside of the United States.  The president was given the authority to ban all ships of any sort belonging to nations at war from sailing in U.S. waters. The Act also extended its prohibitions to apply to nations involved in civil wars, like the Spanish Civil War. In one concession to President Roosevelt, who had opposed the first Neutrality Act, the 1937 Neutrality Act gave the president the authority to allow nations at war to acquire materials not considered â€Å"implements of war,† such as oil and food, from the United States, provided the material was immediately paid for – in cash – and that the material was carried only on foreign ships. The so-called â€Å"cash-and-carry† provision had been promoted by Roosevelt as a way to Help Great Britain and France in their looming war against the Axis Powers. Roosevelt reasoned that only Britain and France had enough cash and cargo ships to take advantage of the â€Å"cash-and-carry† plan. Unlike other provisions of the Act, which were permanent, Congress specified that that â€Å"cash-and-carry† provision would expire in two years. The Neutrality Act of 1939 After Germany occupied Czechoslovakia in March of 1939, President Roosevelt asked Congress to renew the â€Å"cash-and-carry† provision and expand it to include arms and other materials of war. In a stinging rebuke, Congress refused to do either. As the war in Europe expanded and the Axis nations’ sphere of control spread, Roosevelt persisted, citing the Axis threat to the freedom of America’s European allies. At last, and only after lengthy debate, Congress relented and in November of 1939, enacted a final Neutrality Act, which repealed the embargo against the sale of arms and placed all trade with nations at war under the terms of â€Å"cash-and-carry.† However, the prohibition of U.S. monetary loans to belligerent nations remained in effect and U.S. ships were still prohibited from delivering goods of any kind to countries at war. The Lend-Lease Act of 1941 By late 1940, it had become unavoidably apparent to Congress that the growth of the Axis powers in Europe could eventually threaten the lives and freedom of Americans. In an effort to help the nations fighting the Axis, Congress enacted the Lend-Lease Act (H.R. 1776) in March 1941. The Lend-Lease Act authorized the President of the United States to transfer arms or other defense-related materials – subject to ​the  approval of funding by Congress – to the â€Å"government of any country whose defense the President deems vital to the defense of the United States† at no cost to those countries. Permitting the president to send arms and war materials to Britain, France, China, the Soviet Union, and other threatened nations without payment, the Lend-Lease plan allowed the United States to support the war effort against the Axis without becoming engaged in battle. Viewing the plan as drawing America closer to war, Lend-Lease was opposed by influential isolationists, including Republican Senator Robert Taft. In debate before the Senate, Taft stated that the Act would â€Å"give the president power to carry on a kind of undeclared war all over the world, in which America would do everything except actually put soldiers in the front-line trenches where the fighting is.† Among the public, opposition to Lend-Lease was led by the America First Committee. With a membership of over 800,000, including national hero Charles A. Lindbergh, America First challenged Roosevelt’s every move. Roosevelt took complete control of the program, quietly sending Sec. of Commerce Harry Hopkins, Sec. of State Edward Stettinius Jr., and diplomat W. Averell Harriman on frequent special missions to London and Moscow to coordinate Lend-Lease overseas. Still acutely aware of public sentiment for neutrality, Roosevelt saw to it that details of Lend-Lease expenditures were hidden away in the overall military budget and not allowed to become public until after the war. It is now known that a total of $50.1 billion—about $681 billion today—or about 11% of the total U.S. war expenditures went to Lend-Lease. On a country-by-country basis, U.S. expenditures broke down as follows: British Empire: $31.4 billion (about $427 billion today)Soviet Union: $11.3 billion (about $154 billion today)France: $3.2 billion (about $43.5 billion today)China: $1.6 billion (about to $21.7 billion today) By October 1941, the overall success of the Lend-Lease plan in assisting the allied nations prompted President Roosevelt to seek the repeal of other sections of the Neutrality Act of 1939. On October 17, 1941, the House of Representatives overwhelmingly voted to repeal the section of the Act prohibiting the arming of U.S. merchant ships. A month later, following a series of deadly German submarine attacks on U.S. Navy and merchant ships in international waters, Congress repealed the provision that had barred U.S. ships from delivering arms to belligerent seaports or â€Å"combat zones.† In retrospect, the Neutrality Acts of the 1930s allowed the U.S. Government to accommodate the isolationist sentiment held by a majority of the American people while still protecting America’s security and interests in a foreign war. The Lend-Lease agreements provided that the countries involved would repay the United States not with money or returned goods, but with â€Å"joint action directed towards the creation of a liberalized international economic order in the postwar world.† Meaning the U.S. would be repaid when the recipient country helped the U.S. fight common enemies and agreed to join new world trade and diplomatic agencies, such as the United Nations. Of course, the isolationists’ hopes of America maintaining any pretense of neutrality in World War II ended on the morning of December 7, 1942, when the Japanese Navy attacked the U.S. naval base at Pearl Harbor, Hawaii.

Justice For The Beaten Down Victims Of Murder - 925 Words

Justice For The Beaten Down Victims of Murder â€Å"Every 9 seconds in the United States a woman is assaulted or beaten† (National Coalition Against Domestic Violence). With that statistic there are roughly 9,600 chances every single day in just the United States alone that a woman could be killed at the hands of her abuser. At what point in killing an abusive husband in self-defense cross the line and become murder worthy of punishment? Is it after you finally shoot your alcoholic, abusive husband to death because he choked you for the 2nd time in a week while you were holding your 7 month old son, and your 4 year old daughter witnessed the entire horrific altercation? How different my life could have been after May 17, 2014 if I had defended myself to the point where I took the life of a coward who abuses women. When classifying self-defense where a battered woman kills her abuser by acting out of fear for her own life, the background evidence needs to be more heavily evaluated because at times what cannot always be leg ally proven as self-defense is the only way out of the nightmare. For cases where a battered woman has suffered severe psychological and physical abuse at the hands of her husband, she becomes so mentally broken and beaten down that she feels as if she is at fault somehow and at worst she even deserves the abuse. Most often the first question many people ask is â€Å"why doesn’t she just leave him†. Yet the real questions should be â€Å"WHY is he still abusing her andShow MoreRelatedRorschach, By Alan Moore1611 Words   |  7 Pagesevils of wrong doers. With the threat of nuclear attack, the world is in turmoil. Rorschach investigates the murder of fellow Watchman, Comedian, and warns other superheroes while enlisting the help of Nite Owl in order to find out who is behind the latest attack. After Dr. Manhattan, a god like superhero, is forced to leave earth for Mars, Rorschach is set-up and placed in jail for murder. Nite Owl, now convinced Rorschach’s theory that someone is trying to harm the Watchmen is true, frees Rorsc hachRead MoreLegal Measures Within The Criminal Justice System1720 Words   |  7 PagesIn Australia, the criminal justice system is largely effective in achieving justice for individuals however due to the difficulty in simultaneously balancing the rights of the victim and accused, law reform may be necessary to further the achievement of justice. The criminal justice system is a set of laws and rules that are established by the government to assist in protecting the members of the community and their property. The criminal justice system is also set in today’s society to prevent crimeRead MoreWhy Capital Punishment Should Be Reinstated in Australia958 Words   |  4 Pagesensured that the spotlight once again shines on the controversial subject. I am in favour of the practice returning to Australia for heinous crimes such as murder, child molestation, serial rapists, and people who commit acts of animal cruelty. This is because: †¢ The death penalty deters crime †¢ The victim or those close to the victim deserve justice and will receive closure †¢ It’s far more economical to execute prisoners locked away †¢ DNA testing reduces the risks of mistakes being made †¢ The deathRead MoreEssay on Hate Crime1498 Words   |  6 PagesHate Crime   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Violence motivated by a bias against victims’ characteristics which include race, religion, ethnic background, national origin, gender, or sexual orientation, represents a serious threat to all communities. Experts estimate that a bias-related crime is committed every 14 minutes. Criminal justice officials and state policy makers need to realize that it is key to make or adjust hate crime legislation. This has been a heated debate for centuriesRead MoreThe Crime Of The Criminal Justice System1696 Words   |  7 Pages The Criminal Justice system has become an increasingly popular subject in America due to television, movies, and the media. This is due to crime and punishing crime being romanticized and the population becoming more desensitized. Some of the most appealing shows to the American people are the ones that include criminal investigations. However, the crime television shows that people view on a daily basis is extremely different from the actual Criminal Justice system, especially homicide investigationsRead MoreEssay on Pro-Death Penalty1026 Words   |  5 Pagesforgetting one crucial element. They are forgetting the thousands of victims who die every year by the hands of heartless murderers. There are more murderers out there than people who are wrongly convicted, and that is what we must remember. I, as well as many others, have total confidence in the death penalty. It is a very beneficial component of our justice system. The death penalty saves lives. It saves lives because it stops those who murder from ever murdering again. It also deters potential murderersRead More`` The Little School `` By Alicia Partnoy1703 Words   |  7 Pagesbring justice to these hardships. These rhetorical strategies help the reader holistically understand and visualize what it was like being apart of a violent political system through various perspectives from an individual standpoint. Partnoy’s use of fiction draws the reader in to engage them into the context of the Argentine political system and its increasing violence without all the graphic details. During Isabel’s presidency political activists were forcibly taken to, beaten, and torturedRead MoreControl, Fear, and Intimidation in a Relationship Equates to Domestic Violence1230 Words   |  5 Pagesrelationship think it is the man that is committing this type of behavior, but it can be committed by either the man or woman. According to U.S. Department of Justice, Bureau of Justice Statistics, 85% of women experienced some type of violence in their relationship, while 15% of men stated they have (U.S. Department of Justice, Bureau of Justice Statistics, 2013). Relationship abuse can be understood as a continuing three-phase pattern. According to Woods (1992), the battering cycle starts out in theRead MoreEssay about Dna in Criminal Investigation1303 Words   |  6 PagesFather!† or â€Å"You are NOT the Father!† to learning the descendents of former slaves are related to President Thomas Jefferson, we have come to rely upon and expect the accuracy of DNA. DNA almost immediately transformed the American Criminal Justice System. Law Enforcement, District Attorneys, Defense Attorneys, Criminal Court and Family Court all work with DNA on a daily basis. DNA that can be utilized in a criminal investigation may be collected from a crime scene in many different forms: skinRead MoreMoores Ford Lynching Essay1010 Words   |  5 Pagescouples- Roger and Dorothy Malcom, George and Mae Murray Dorsey-were killed by a lynch mob at the Moores Ford Bridge over the Appalachee River connecting Walton and Oconee Counties (Brooks, 1). The four victims were tied up and shot hundreds of times in broad daylight by a mob of unmasked men; murder weapons included rifles, shotguns, pistols, and a machine gun. Shooting a black person was like shooting a deer, George Dorseys nephew, George Washington Dorsey said (Suggs C1). It has been over fifty

A Rose for Emily and The Jilting of Granny Weatherall...

The Jilting of Granny Weatherall, a short story written by Katherine Ann Porter in 1930, describes an eighty-year-old Ellen Weatherall, nicknamed â€Å"Granny†, during her last day alive. While the story takes place in her bedroom, most of the action takes place within her head. Nearing death, Granny Weatherall reminisces on important events in her life, especially her jilting that took place sixty years ago when her then fiancà ©, George, left her at the altar. Although she carried on with her life, remarrying, having four children, and living to an old age, she never let go of this memory; the loss of George continued to have an effect on her. At the end of the story, Granny asks God for a sign, and when she does not get on, she feels that God has jilted her as well. With that final feeling, she dies. A Rose for Emily, a short story written by William Faulkner in 1930, describes the life and death of Emily Grierson, a significant figure in representing traditional south and Southern values in her town. The story begins with her death, but the details of her life are exposed throughout flashbacks by a narrator who seems to be a part of the townspeople. Because of the death of her father, Emily Grierson becomes disoriented and unstable; she believes that her father is not dead and refuses to allow anyone to bury him, much to the townspeople’s dismay. Much like Granny Weatherall, Emily is jilted by Homer Barron, a northern contractor that she falls in love with. She poisons Homer

Cloud the Hero of This Ugly Paradise free essay sample

The American Dream is â€Å"crazy, crazy as hell,† (Fitzgerald, 178). Ah, the American Dream. Our hearts flutter at the sound of these words; they soar with wings and reach a complete chimerical state. The American populace maintains a naive mindset because they devour the belief that people can strongly rise from the ashes that society has placed; and surpass any obstacles that arise. They have spoon fed the â€Å"rags to riches† cliche, and have led this ideology that people can attain their fullest stature, fueled by their greatest desires. They have directed a principle that guides us with ease and direction; just as screeching cattle are led to the slaughterhouse, overjoyed with enthusiasm, until the rusty blades kiss their necks. We are, ultimately, led to an immense catastrophe. Nonetheless, the American Dream is an uplifting fairy tale, a fable that has held through many generations. It is one which will leave you feeling like you can take on the entire world. And in The Great Gatsby, F. Scott Fitzgerald implements this very ideal by embellishing the fact that the American Dream is nothing more than a facade; a false perception that deceives us; only to lead us to a calamity. Through his portrayal of the novel’s events, he accentuates the eager consumption of the American Dream, and the abrupt eradication of the people’s morals. Being rich is much like vomiting; it is an incessant flow of glistening jewels and green cash. The rich â€Å"gleam like silver, safe and proud above the hot struggles of the poor,† (150). And, when Tom and Nick pass through the Valley of Ashes, Nick is astonished at how the â€Å"desolate area of land,† (23) is perceived by the upper class. Fitzgerald uses the Doctor T.J. Eckelburg billboard to serve as a symbolized tool to the reader. The eyes of the billboard serve as an over sighting of the lower class; the neglect that they receive from the rich, and the disdain that they endure from the wealthy. â€Å"The passengers on waiting trains can [even] stare at the dismal scene, [of] [the] ash-gray† (23) people. Here, the author exemplifies how the wealthy maintain their quiescent expressions, completely absorbed in their own endeavors, not revealing a hint of sympathy. He illuminates the distinct detachment of the two social classes; and how the wealthy tend to â€Å"[forget] the ash-gray people, and [simply] move along,† (23). When a man has a woman, he is thrilled. But, when he has two, he is forever ecstatic. So, when Tom wants Nick to â€Å"meet [his] girl,† (25), Nick politely obliges. Well, Tom certainly does not mean his wife; he’s talking about Myrtle—his mistress. Tom is married to Daisy. Myrtle is married to Mr. Wilson. And yet, Tom and Myrtle feel it’s â€Å"perfectly divine,† (101) to engage in an extra-marital affair. Because Tom possesses a substantial amount of money, the reader can assume he feels he has the utmost power to double time two women. In his mind, two is better than one. Upon that, Tom and Myrtle buy an â€Å"apartment on the top floor† and â€Å"disappear†¦into a small bedroom,† (29). Whoa, that’s not good. So, not only is Tom engaging in intimate love with someone other than his wife, he is using her too. Tom doesn’t â€Å"give a dam n,† (177) about Myrtle. He â€Å"broke her nose with an open hand† (37). That is certainly not love. Myrtle is a mere toy; only being trifled with when desired. In essence, she is Tom’s last resort, only being caressed when craved. As a result, Tom’s ethics continue to be tarnished because he is willing to sacrifice his morals in order to attain his ultimate state of content, his Dream state. An â€Å"accidental course with an accidental burden,† (162), is the result of a misfortunate murder. George Wilson is fairly shy, innocent, and â€Å"so dumb, he doesn’t even know he’s alive,† (26). But, when the death of his wife transpires, he transforms into a â€Å"sort of crazy,† (160) sociopath â€Å"madman† (167). He seeks revenge, and he soon receives his dying wish—literally. As he stealthily approaches Gatsby’s home, the sudden two shots that ring death are conducted. â€Å"The holocaust was complet e,† (162). Where did Mr. Wilson go wrong? Mr. Wilson is blinded, blinded by the false light that illuminates a great sense of security, of the ultimate American Dream. And when that is suddenly taken away from him; he becomes severely unstable. Mr. Wilson is stripped down, and is left defenseless. His American Dream is completely shattered. His wife is brutally murdered before his very eyes, and this leads him to a persistent manhunt for Gatsby. He is forced to adapt to an unforeseen circumstance, and is left performing disastrous actions as a result. Throughout the novel, the reader sees the world through the eyes of Fitzgerald himself. He vividly describes the exuberant and ostentatious lifestyles that people live, and the incessant partying that people could not get enough of. But, he also unveils the â€Å"distortion of [truth],† (176), that illuminates throughout the novel, the curtain of concealment that people continue to be sheltered in; and even the false, poker faces that consistently circulate during the era. It’s literally a makeup for deception. And this is how Fitzgerald accentuates this vital message that is consistently sent to the readers. Fitzgerald embellishes the fact that the American dream is nothing more than a chimera, an illusion of people’s aspired pursuits, only to lead them grief-stricken in the end. Regardless, the American Dream continues to be an ingrained philosophy in society. It can satisfy the hungriest minds, the most voracious child. It is a false oasis, a mirage that cons istently glistens hope. But, how can this paradise be so enticing, when it only averts the everlasting expedition itself?

Marketing and Competitive Environment Monash University

Question: Discuss about the Marketing and Competitive Environment for Monash University. Answer: Introduction In this age of Globalization, organizations prefer those students who have international experience and Monash University works on the philosophy that every student should be an international student. It exposes its student to global perspective from the beginning. It has student exchange program in 25 countries with more than 100 institutes (Cross Belich, 2015). Thus, Monash understand the requirement of Industry in a todays world and prepare its student accordingly to become the leaders in the industry no matter in which part of the world they are working. This report will discuss about the Monash University and its unique positions and how the future will be look like for its students and staff. Monash University is 2nd oldest university in Victoria State founded in 1958 in Melbourne by John Monash. In just a little span of time, this university has acquired an enviable status by enjoying very good rating by several agencies. Some of the highlights of the rankings this university enjoys are as follows: Ranked #1 in the world for personal development by Economist intelligent unit Recognized and funded by govt. of Australia for excellence at its Nursing and Health Medicine School (Morgan Katsikeas, 2012) Ranked #1 in Australia for employability Ranked #25 in life sciences and biomedicine in world by Times Education Monash is also a member of Australia's Group of Eight leading universities, only Australian member of M8 alliance of academic health centers, member of ASAIHL. It also scores well on internationalism parameter and comes in top 10% universities in international outlook. It has around 50,000 undergraduate students and 20,000 post graduate students and also staff of around 7000 members https://www.study.monash/ . It also receives very good support from the government and much of its research is focused on the government initiatives. Monash has 5 campuses in Australia and 1 in Malaysia. (Siemens, Dawson, Lynch, 2013). Marketing Summary and demand assessment According to research conducted by Australian government, compounded annual growth rate of 3.5-4% is expected by 2025 in terms of enrollments of international students in Australian universities (https://www.austrade.gov.au/ )and most of this international enrollment will be driven by the countries like Vietnam, China, Thailand, India, Nepal and Korea. Among all these nations, China will remain the biggest market. Therefore, it is very important for the Australian universities also to cater to this increased requirement in a perfect manner. At such times, universities which project themselves as a truly Globalized university in terms of staff, students and culture will have an edge and Monash is one of them. Although local market for education is increasing with more and more organizations expending in Australia and creating jobs, Still Monash University is targeting international students looking to get an education at an attractive price due to limited market of the Australia. Its offers most courses with its huge portfolio of courses, specializations and thus across students across the world (Barton, Baguley, MacDonald, 2013). Not only this, it also has impressive credentials in research and attract people interested in research and doctorates. Monash has also collaborated with University of Warwick, UK, Suzhou School in China and Indian Institute of technology, India to increase its global footprints and attracts students across the world. The prime target market for Monash university are the student who want to do research. The university is known to get the best talent and scholars from the market. SWOT Analysis STRENGTHS Global footprints and collaboration with more than 100 colleges for students exchange program in 25 countries (Gale, Parker, 2013) Focus on providing Global atmosphere to people Attractive infrastructure Rated very high by different agencies Collaboration with Support of the government for funding WEAKNESSES Not much physical presence outside Australia. Only 1 campus is situated outside Australia which is in Malaysia Engineering courses are not very famous here The teaching staff is good; however there is a scope to improve the student teacher ratio THREATS Collaboration with multiple universities across the world may lead to dilution of standards OPPORTUNITIES Can target people who are looking for online programs by designing web courses (Morgan, 2012) Design free courses for people who wants to learn like MIT University. This helps in building the visibility. PEST Analysis PEST analysis is used to judge the prospects of the industry on the parameters which are not in the direct control of the industry i.e. which are external in nature. Political Legal Perspective: With the constant support of the government in improving the education sector, Political conditions are quite positive in the nation. Recently, Victorian government have collaborated with Monash and Melbourne universities to support research in biomedical and also to roll more successful startups (https://www.monash.edu/news/articles/10158 ). Economical Perspective: Australia economic growth prospects are quite favorable with more and more organizations setting up their operations in Australia. This trigger the more employment which further boosts the education sector. Social Perspective: More and more local people are showing their interests for education particularly research and doctorates courses which means society is recognizing the importance of education sector. However, this perspective will be more beneficial for the Universities that caters more to local people rather than global (Theodosiou Kehagias, 2012). Technological Perspective: Technology advancements and development of ERPs products for colleges has made the education sector run more like a corporate sector. The technological factors can be termed as positive for the educational universities in Australia/. Competitor Analysis Central Queensland University (CQU) is another competitor in Queensland State. It is quite new and established in 1992. CQUs offers less starting salaries to its students but its way cheaper than Melbourne and Monash University. Also, CQU is leader in providing distant learning education and online courses and this is where Monash has to learn from CQU to get more students. Although CQU is relatively new university but it is growing at a very rapid pace. Monash has an edge in having the funding from the government to support research initiatives (https://www.australianuniversities.com.au ). Marketing Mix elements Analysis Product Monash offers professionals courses as well as options of research and doctorates to local as well as international students. It is also rated very high for employability (Harmon, 2015) Price Though it is expensive than its competitors like Melbourne university and CQU, still it is reasonable as compared to other International universities of its stature Place It offers its courses on the web, on its 5 campuses and also in collaboration with numerous colleges worldwide. Promotion University has collaborated with NGOs, Private companies, government and other universities worldwide and promote itself very well on all the fronts from quality of education to employability. It also some important events where it is expecting to get good leads. Value and Brand Positioning Analysis Monash University has always focus on attracting the overseas students as compared to local students and thus its culture is much more globalized where individuality of all the country is respected and students are exposed to international flavor from the day one and also by student exchange program. Thus, its value and Brand positioning is very much clear (Hodgson, 2016). Monash wants to be a leader in attracting foreign students and thus it positioned itself as a Globalized university. Its focus is always on representing itself in various countries through fairs and conferences Conclusion Monash University has always been one of the top choice for the student who are exploring education options in Australia particularly foreign students from Asian countries as Monash offers the world class courses at a very reasonable price as compared to other colleges in Europe and US and also offers good remuneration packages to its students. 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